Author Archives: admin

Why Every Executive Director Needs to Define Their Organization’s Ethos

Why Every Executive Director Needs to Define Their Organization’s Ethos I know I’ve talked about ethos before, and it’s become a buzzword in business lately. But do you know why you should clarify your organization’s ethos? The dictionary defines ethos as “custom” or “character,” and was originally used in ancient Greece by Aristotle; it referred […]

3 Scary Branding Mistakes That Are Costing You

3 Scary Branding Mistakes That Are Costing You Whether you have a startup or an established business, if you’re hoping to compete with the status quo, you need to be focused on branding. Your products might be the best thing since sliced bread, but a poor brand image could be devastating for your sales. Are […]

3 Essential Strategies to Keep Your Team All on the Same Page

It goes without saying, if everyone within an organization is on the same page, then operations and processes will run more smoothly. Have you ever wondered how those SUPER-successful companies seem to have amazing clarity of vision? Their teams often seem like they can read each other’s minds! Don’t worry! I know 3 steps you […]

3 Tools to Track Your Expenses and Why They Are Helpful

3 Tools to Track Your Expenses and Why They Are Helpful Tax season is upon us, and that means we are all thinking about numbers! How do you track your organization’s finances? Which tools do you use, and are you finding them to be helpful, or is your current method creating more stress than it […]

Why Does Every Organization Need a CRM?

Why Does Every Organization Need a CRM? In this day and age of wonderfully hi-tech innovations, customers have become much more sophisticated in the ways that they shop and how they want to communicate with you and evaluate their experience. This means that you, too, must make sure to stay up to speed on the […]